NEW YORK, NY – January 27, 2015 – NYI, a New York company specializing in customized technology infrastructure solutions, announces its latest business win, with Forensiq, an advertising technology company that provides solutions that help eliminate online ad fraud and protect brand identity. Forensiq’s IT platform supports tens of billions of online impressions each day and as such requires highly reliable managed infrastructure to operate, scale and grow. Forensiq leverages NYI’s New Jersey data center utilizing a fully managed server solution, built specifically around Forensiq’s needs today and in the future.
With a suite of fraud detection services for online advertisers, marketers and a strong focus on supporting the advertising technology ecosystem, Forensiq promotes web transparency by monitoring the quality of traffic that is visiting websites and viewing online ads. The company provides metrics and data to determine if the visitor is a human or a bot. This information that is very helpful in combating digital ad fraud including click fraud, impression fraud and cookie stuffing. These types of metrics help save marketers’ time and money, as well as achieve a better ROI.
With offices in New York, London and San Mateo, Forensiq requires a highly resilient and flexible data environment as it processes vast amounts of information each day and must be able to accommodate traffic spikes and cycles without big surprises in their IT costs.
“The ad tech industry is one of the few to handle such massive quantities of data and must do so in a very reliable and fast manner,” comments Matthew Vella, CTO for Forensiq. “By migrating our IT infrastructure to NYI, we positively impacted our ability to scale, which helped spur tremendous growth for our company. With NYI, we now have an extremely reliable platform, which is key to handling huge volumes of data. NYI has become a flexible and reliable partner which makes our IT and business goals easier to accomplish.”
“Millions of companies rely on Internet advertising to promote their offerings, and as with anything that has big potential there is also high probability for fraud,” adds Mark Ward, Director of Business Development at NYI. “Forensiq helps online marketers combat fraud and assures their marketing dollars are well spent and campaigns are not subject to abuse. Our team worked closely with Forensiq to design a customized solution based on current traffic volumes, but also provides flexibility and future-proofing.”
NYI’s New Jersey data center is located at 999 Frontier Road in Bridgewater and is engineered for high reliability with N+1 configurations for its power, cooling, and Uninterruptible Power Supplies (UPS) systems. NYI owns and operates secure and fully compliant data center facilities located in New York and New Jersey with a full suite of managed services, disaster recovery solutions, cloud computing and hybrid configurations.
For more information about NYI, visit www.nyi.net.
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At NYI, we understand you’re important and so is your business. Our approach is simple, effective and unique in our marketplace. We look beyond our world-class data centers and focus on supporting customer growth and success acting as a genuine extension of your IT team. Since 1996, we have provided our customers with fully managed, highly customized infrastructure solutions built to suit their specific business and mission critical IT needs. Our customers view us as a true partner; always available for round-the-clock support from a team they know and trust.
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NYI is SSAE 16, PCI and HIPAA-compliant. For more information, visit www.nyi.net; call (800) 288-7387; or follow the company on Twitter and LinkedIn.
Forensiq is an innovative company that has developed a series of effective, easy to implement solutions that combat impression, click, conversion and affiliate fraud. In addition, Forensiq provides an ad viewability product that ensures that ads are actually seen in a non-fraudulent manner. The firm combines the latest technology and a dedicated staff of obsessed fraud fighters to help its clients stay ahead of the bad guys and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and San Mateo. For more information visit www.forensiq.com
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